New onramps will be a major theme of the next bull. No need to buy when you can earn.

Zora has a new metrics for this: FTUs (First Time Users)

Since launching free creating+rewards we've already onboarded >14,500 people who've never owned ETH before. 

We're expanding Ethereum!

How do you tell the difference between a new user and a new wallet?

I feel onchain art and Zora by extension, can appeal to people turned off by the speculative aspect of crypto.

Zora's incentive system is amazing, we are building onchain reputation and credential system. As Zora's NFTs are individual contracts, it is hard for us listening to onchain actions, I want to explore more with Zora together if it is possible.