@jacek

Most apps today have social features built in, like pump.fun and Polymarket, but those are still centralized social networks inside the app. Building that is actually easy. You just set up a database, create the tables you need, and build an API around it. What’s much harder is creating a decentralized social layer that apps can actually use. If you made it simple for teams to spin up onchain social tables and plug them into their apps, I think people would try it. From there, you could go after web3 apps directly and position it like XMTP did for decentralized chat.

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