Google will no longer phase out third-party cookies. This piece by The Drum runs through the details. At this point, Apple is the main major player that has phased out third-party cookies (mainly with the iOS 14.5 update). Any suggestion on why this phasing out decision was reversed? https://www.thedrum.com/news/2024/07/22/shock-decision-google-abandons-third-party-cookie-deprecation-plans
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Sui’s ZkLogin feature is pretty cool, where you could login to a an app with your email without the app knowing your email. Seems like you could also transact without needing to connect a wallet. Is this feature Unique to Sui?
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The world of Digital Marketing must be now spending a tonne of money managing cookies banners, attribution, data discrepancies, third party cookies, consent management… Are you noticing a similar trend? Whilst 'digital ownership' may well change the whole landscape (so that none of the above is required), are there any signals out there in the web2 world where marketers are starting to go back the drawing board?
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