Majority of alcohol don't taste good, how do you lots even enjoy it Imfao.

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My major question too remains unanswered till date.... Especially that bitter brands hmmm beer kpakpa no sweet oh

Lots of reasons:

1. To forget their worries and sorrows after it wears off reality hits them again. 
2. Peer pressure thing.
3. Gives them sense of belonging and doing what they feel makes one to be seen as keeping up. Lots of other reason.

You’re very right, especially the first and second on this list 

And many get addicted in the process