We sell 95 percent of our veggies right from the farm, the other 5 percent is sold at the New Bedford Farmers Market, which we’ve attended for 15+ years.

It’s not a great $ market; yet we’ve stuck with it b/c it helps get fresh veggies to folks in the city and often benefits lower income residents who participate in state & federal nutrition programs.  

This includes Seniors & WIC families in the farmers market nutrition program - who get old fashioned coupons (pictured here)

Mass also funds a matching Healthy Incentives Program (HIP) for SNAP recipients.

Small scale production isn’t “cheap” and these social programs expand the population who gets to enjoy the  nutrition and flavors of seasonal locally grown fruit & veg.

Typically 80% of our customers at this farmers market are SNAP/HIP or Seniors/WIC recipients.

Farmers markets like this are so important—they bridge gaps in food access while supporting small growers. It’s not just about sales; it’s about community and making fresh food reach people who need it. More cities should prioritize programs like HIP and WIC at local markets.