Science

There’s nothing wrong with scheduling your marketing emails, but they won’t perform as well as trigger-based emails.

Just think about it… someone takes action, like adding a product to a cart, but does not complete the checkout.

Sending an abandoned cart email has a much greater revenue impact than a general marketing blast.

If you don’t believe me, look at the data.

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Absolutely. Scheduled emails can feel generic, while trigger-based ones show you're actually paying attention to customer behavior. That relevance is everything.