videolab

Sam (@samantha) is the mastermind behind /humankind candles. A "small brand" with a very big impact here in Farcaster. Very grateful to have her as one of this channel's first members.

How do you convey a fragrance over a photograph or a video, enough to convert into sales? From the first time I saw Sam on my feed, I was struck by how creative she gets to overcome this challenge with aspects like word choice and photoshoots.

Sam is incredibly generous with her insights about building a business around a physical product, frequently sharing what it takes to get from idea to delivery. Below is a great behind-the-scenes video of her world that any brand here can learn from.

Also, this week I finally got my first candle from her. And - wow - even the cardboard box it was shipped in smelled incredible.