Farcaster

When you get down to it, every single social media site is actually just people grinding to build their careers (aka "audiences").

In other words: It's LinkedIn-all-the-way-down... it's just that LinkedIn is the only place where everyone wears a tie. (And, funny enough, we kind of hate them for it.)

Farcaster has an element of the above too, but what makes it feel different is two things:

1. It's builder oriented, with real tools for builders (mini apps, wallets).

2. It's still small enough that we can get to know real people (while being big enough that an "audience" is genuinely possible).

Takeaways for me:

- The Mini App + Wallet direction is right.
- The Channels direction was not wrong.

This is true, real tools for creators and still allows for personal usage. Maybe the algorithm can be more friendly to personal users tho

it’s all about branding tbh, you can be a personal user and put yourself out there as a brand