Bitcoin has Michael Saylor.

Ethereum now has the Strategic ETH Reserve (SER)—a growing list of public organizations holding ETH on their balance sheets. 

What started as a meme is quickly becoming a movement.

Just like Saylor used Strategy (fka MicroStrategy) to evangelize BTC, the Strategic ETH Reserve turns ETH into a treasury strategy—and a signal. From SharpLink to Coinbase to Bankless, companies are putting skin in the game and saying: Ethereum matters.

But what exactly is the Strategic ETH Reserve? Why would an organization do this? And what’s the upside of investing in SER-aligned companies instead of just buying ETH?