Serhii
@hoholl8080
229 Following
71 Followers
455 replies
630 recasts
2980 reactions
4 replies
2 recasts
22 reactions
0 reply
0 recast
0 reaction
22 replies
107 recasts
423 reactions
0 reply
0 recast
0 reaction
0 reply
0 recast
0 reaction
3 replies
2 recasts
25 reactions
8 replies
41 recasts
246 reactions
11 replies
7 recasts
144 reactions
0 reply
0 recast
0 reaction
Peer to peer ad markets are now live on Zora.
For any post you can buy the content coin. And if you’re the number one holder, you can pin a link under the post.
This solves many issues at once.
(1) First, it gives utility for holding a post-specific digital currency.
(2) Second, it allows creators to share directly and instantly in ad revenue.
(3) Third, it allows advertisers to micro-target individual posts more specifically than ever before. Entire new crypto ad exchanges can arise on this basis.
(4) Fourth, it’s an application that’s legible to web2 execs, as they understand the monetization of attention.
(5) Fifth, you can work out the CPMs, but they may well be lower than traditional ads.
(6) Sixth, it’s enabled by the p2p aspect of crypto, as it’d be hard to facilitate this kind of microtransaction otherwise.
(7) Seventh, creators will probably want to curate their top reply or have AI doing it for them.
(8) Finally, if this works it can be scaled across any social crypto product. 29 replies
67 recasts
475 reactions
44 replies
38 recasts
250 reactions
0 reply
0 recast
0 reaction
10 replies
17 recasts
143 reactions
180 replies
563 recasts
2585 reactions
0 reply
0 recast
0 reaction
15 replies
10 recasts
97 reactions
0 reply
0 recast
0 reaction
25 replies
27 recasts
211 reactions
268 replies
386 recasts
1739 reactions
