people are not excited that one of the biggest players in fintech is investing heavily into bringing its tens of millions of users onchain on an ethereum L2 - thought this was exactly what folks wanted?

What levers are being pulled is always an important question to ask when you’re dealing with consumption. The lever is a cost to someone, always, so CBA is necessary. And then, who are these 10s of millions of users and what is the incentive for them to engage and for us to engage with them? What do they bring other than their mass?