The 2025 airdrop landscape shows a shift toward ​​targeted distributions​​ (e.g., FileTrust, Bitsolara), favoring active users over broad campaigns. Barriers now include ​​KYC requirements, on-chain behavior tracking, and task complexity​​. Projects prioritize "real users" by analyzing wallet activity, minimizing Sybil attacks. Engagement now demands ​​multi-chain interactions, staking, and governance participation​​. The trend favors ​​developer-focused airdrops​​, requiring GitHub contributions or testnet usage. To adapt, users must ​​diversify wallets, follow project roadmaps, and avoid over-centralized platforms​​. Airdrops are becoming ​​more exclusive​​, rewarding committed participants rather than passive holders.