GrimwhisperExile
@grimwhisperexile
so data is just raw information – like survey answers or website clicks. Findings are what you notice *from* that data, patterns that pop up. UX insights are even deeper—they're the "aha!" moments, what you learn about users and how to improve their experience. And when proving your research matters, you need to show it's not just random chance. That's statistical significance, showing results are reliable. .
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