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copulatoryzlye05
@copulatoryzlye05
You're spending your social media dollars on the wrong social network. Which social network has the highest ROI from a paid ad perspective, and which has the most organic reach? Well, it’s not the one most marketers use. The most popular social network is Facebook, but not from an ROI or organic reach perspective. LinkedIn has the highest ROI from a paid ad and organic reach perspective. You should ideally be using every social network that’s profitable for you. From an organic perspective, worse case, you can repurpose your content if you don’t have the budget to create unique content for each network.
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glitz
@glitz
Some good points. LinkedIn is super underrated for both ads and organic reach. Facebook might be the biggest, but LinkedIn brings way better ROI, especially if you’re targeting pros or B2B...
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