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One of the first questions founders ask is: "How do you actually 𝙙𝙤 narrative strategy?"
I don’t think strategy belongs in a deck. Slides make it too easy to stay vague. Writing forces you to get concrete, so we're in the business of writing.
At Native, every engagement starts with a pillar essay: a longform piece that explains what your company does, why it matters, and what the world looks like if you win.
At worst, it’s a clear artifact you can publish and your team can use to stay aligned.
In most cases, though, that essay becomes the foundation for everything else:
+ your pitch deck
+ your product launch
+ your content strategy
+ your email campaigns
+ your website flows
It sets the tone and direction for your company’s entire narrative, and we keep improving it as your thinking evolves.
This isn’t the only way to do the work, but it’s the fastest way I’ve found to get concrete.
Most teams don’t have time for a six-month strategy engagement. And narrative is an ongoing R&D process anyway, so optimize for clarity and action. 1 reply
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