Positive news media reports, such as announcements of new regulatory approvals for cryptocurrency projects or major partnerships, can boost investor sentiment. This may lead to increased buying pressure and price rises as more investors become interested in the market. Negative reports, like security breach news or regulatory crackdowns, can cause fear and panic among investors, resulting in selling and price drops. Investors should not blindly follow news. They should verify the credibility of the news source. Also, they need to analyze whether the news truly impacts the long - term fundamentals of the cryptocurrency. For example, a short - term negative news item about a minor security issue may not necessarily mean the end of a project's viability if the project has strong long - term prospects.