I just discovered a competitor app with worse ux that's climbing the ranks of the store

the key of their success? went viral on tiktok 2 days ago with a post that hit almost a million views

code is really worthless by itself, isn't it?

React Native Developer. Experimenting with consumer apps.

I think that's with everything.  1/2 the battle is marketing. Sometimes even more. If a creator is just trying to make a quick buck all he needs is just a good/viral marketing.  If a creator want to create something long term, well made and sustainable, he would need both a good product and marketing.