Optimism’s airdrop strategy targets developers by rewarding contributions to its ecosystem—deploying dApps, bug reporting, and governance participation. Unlike generic airdrops, it focuses on long-term engagement, allocating tokens based on GitHub activity and smart contract interactions. The RetroPGF (Retroactive Public Goods Funding) model ensures builders are compensated fairly, fostering loyalty. However, critics argue that Sybil-resistant measures need improvement, as farming remains an issue. If Optimism balances rewards between devs and users, it could sustain growth.