ZKSync’s airdrop innovated by distributing 17.5% of its tokens (3.675 billion ZK) based on property proof, prioritizing developers and core contributors over speculative users. This approach aimed to reward ecosystem builders, fostering long-term commitment. For users, it increased participation by incentivizing meaningful engagement, like bridging assets or developing on the Layer-2 solution. However, it also sparked controversy, as casual users felt excluded, potentially reducing mass adoption. The focus on quality over quantity enhanced community trust but limited broader hype-driven participation.