Web2 runs on ads

Web3 runs on incentives

Incentives are just ads in disguise

Stay Curious // iixii // Head of Crypto at https://www.lazertechnologies.com/  // Prev: CoinDesk, Roc Nation // based @basedevo

Ads get a bad rap, but they work

Most people won’t pay upfront, so attention or data becomes the currency

Incentives just repackage this same trade: “Do this and we’ll reward you”

Whether it’s a token, a badge, or a boost, it’s still buying behavior

Crypto isn’t ad-free, it’s ads rebranded as incentives

and doing all these action steps to qualify for the incentives are infinitely more time consuming and exhausting than watching an ad.

acting onchain  📼

https://zora.co/@michaelvarde       acting offchain  🎥  imdb.me/michaelvarde

true but they generally have more financial upside

true, if you cash out asap. I have a terrible habit of never selling