@garrett
Khaby Lame just closed a deal for $975M (!!!)
He's selling a controlling stake in his company which grants exclusive rights to Khaby Lame’s global commercial activities for an initial period of 36 months.
Pretty crazy that one of the biggest creators in the world (alongside Mr Beast) is going to make $200M+ per year and it looks as if that could be a good ROI for investors if they leverage it well, especially given that it includes rights to an AI-digital twin that they'll develop and monetize on top of all the streaming fees, endorsements, licensing and brand partnership deals.
Creator-led distribution is the future.
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