Garrett
@garrett
Web2 runs on ads Web3 runs on incentives Incentives are just ads in disguise
15 replies
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115 reactions
Garrett
@garrett
Ads get a bad rap, but they work Most people won’t pay upfront, so attention or data becomes the currency Incentives just repackage this same trade: “Do this and we’ll reward you” Whether it’s a token, a badge, or a boost, it’s still buying behavior Crypto isn’t ad-free, it’s ads rebranded as incentives
7 replies
8 recasts
51 reactions
Spaceman Spiff 🎩🍖
@spaceman-spiff
I've always thought a tipping token sponsored by a company as an advertisement would be genius. They could have them tipping in units of their brand. They would be paying for thousands of micro transactions and brand placement all over the site. They would put up the liquidity for the LP and that would be the cost of running the ad campaign.
1 reply
0 recast
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Johnson
@johnson
I think the difference is, with ads, you won’t use a product if you don’t like it. But with incentives, people often use it just for the rewards. Once the incentives stop, the churn is higher than with traditional web2 ad-driven acquisition.
1 reply
0 recast
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Aaron Elijah Mars
@aaronjmars.eth
Incentives > Ads
1 reply
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1 reaction
Michael Varde
@michaelvarde.eth
and doing all these action steps to qualify for the incentives are infinitely more time consuming and exhausting than watching an ad.
1 reply
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1 reaction
InsideTheSim 🎩🍪
@insidethesim.eth
It’s ads that pay me. Sign me the fuck up.
1 reply
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1 reaction
Jacob
@jrf
i think you're right
0 reply
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2 reactions
Mehdi Benembarek
@mehdi-benembarek
Decentralized Matryoshka dolls
0 reply
0 recast
0 reaction
