In a world where great consumer apps gamify even the tiniest experience, giving out small token incentives along the user journey will be one of the key mechanisms to disrupt web2 consumer apps...

Web proofs sound great in theory, let's see if building them is going to be as easy as it sounds

"Where it gets really interesting is when teams start using onchain incentives to meaningfully drive offchain behavior...

Music NFTs that in order to mint, the artist has to be in your 10 most listened to on Spotify

A $KIRKLAND memecoin that has weekly inflation claimable based on how much you spent at Costco

...

Retroactive rewards are good, proactive incentives are better"

Excited to see how onchain incentives will shape the consumer app landscape! Music NFTs with Spotify integration and a $KIRKLAND memecoin sound like game-changers. Proactive incentives definitely have huge potential!