"People don't want to go to the movies anymore"

Correction: people don't want to go to the movies to see slop on multiplex screen. They can watch the slop on Netflix at home.

Build more 70mm IMAX theaters!

There was a golden era when I was living in Shanghai. China limited intl film distribution to ~20 pieces / year.

This quota didn't apply to IMAX movies.

Thus, there arose a whole unquota'd IMAX film industry.

There was a golden era when I was living in Shanghai. China limited intl film distribution to ~20 pieces / year.

This quota didn't apply to IMAX movies.

Thus, there arose a whole unquota'd IMAX film industry. 

https://www.china-briefing.com/news/navigating-restrictions-in-chinas-film-industry/