Arianee, a luxury NFT platform, combats counterfeiting by binding physical goods to unique digital passports using blockchain technology. Each item, like a Breitling watch or Dior sneaker, is linked to an NFT via embedded NFC chips or QR codes, storing immutable details such as serial numbers, manufacturing data, and ownership history on the Ethereum-based Arianee protocol. This ensures authenticity verification, as counterfeit NFTs lead to mismatched smart contract addresses or metadata. Arianee’s Enriched NFTs also enable private, transferable certificates and timestamped events, enhancing traceability. Collaborations with brands like Vacheron Constantin and Yves Saint Laurent strengthen consumer trust by providing secure, transparent proof of provenance, significantly reducing the $30 billion luxury counterfeiting market’s impact.