First Draft Club

Congrats to all who wrote a /firstdraft this past week!

First Draft Club members who wrote received $5 back: https://basescan.org/tx/0x5e205abc10dcf2b66b58dceaad16001b21f8f4983b22b2cc0a342b7c8e92c5d0
Check out the thread for each member's /firstdraft👇

In retail one of the most powerful tools for enticing sales is a small gift with purchase

Not quite a reward for your existing repeat customers. Not quite a free sample. A separate third thing

It does the job of creating fomo out of thin air for people to line up early and buy. It also has clear criteria for recency. No customer from 6 months ago is expecting to receive one in the mail.

Penalizing past sales of airdrops is like telling someone who lined up at your store before opening and made a purchase in store.. they don’t get the free gift because they saw you flip a different store’s free gift on eBay

Not only will they not shop with you again.. but they will actively tell other people about the negative experience too

A weekly accountability program for sharing and writing. More info at
firstdraft.club /firstdraft

** Pondering The Story ** (my /firstdraft )

@ponder released a new site ponder.social to rave reviews & @tldr 's review as the bar for mini apps caught my attention.

There are several things that make the site effective, but I want to note how it tells Ponder's 'story'--I know it's a buzzword, but it's still true. 

What is the story that Ponder tells? 

You (user) can play a fun game of predicting what people think & make money doing it. It's easy & fun. Here are some examples. And we not only let you play & make money by predicting, but you can create your own polls & make money. 

Notice what they don't say... 
We are building the next _______ for social
We have 800 committed users
We've been perfecting this for 2 years
We have a team of 5 dedicated to building the best...

Why not? 

Because they made the user the hero of the story and not Ponder.

Too many web3 projects tell their story with them as the hero. 

Users connect to a story where they are the hero.

Be like @ponder

https://farcaster.xyz/ramina13/0xc32282aa