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I can get the rebranding Warpcast to Farcaster. Iโve also often had to explain the difference to newcomers, which has somewhat slowed user growth.
I think the Farcaster protocol remains intact. Its rebranding doesnโt change the fact that itโs still an open, permissionless, programmable, composable, crypto-native, and sufficiently decentralized protocol with a thriving ecosystem. Most users wonโt even notice the protocol, something social product geeks and Farcaster devs care about.
Unified product names can boost brand identity and user growth by avoiding confusion. eg. most users donโt realize Bluesky is built on the AT Protocol. As its user base grew, multiple clients/apps emerged, enriching the ecosystem. Growth of the main client benefits the protocol, but user growth needs to come first. So, Warpcast(Farcaster)โs rise doesnโt mean itโs replacing the whole Farcaster protocol.
In the end, rebranding may help, but other product-led protocol growth strategies are likely needed as well. 3 replies
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my unsolicited 2 cents is that farcaster feels and is a tight nit community, rather than a network
that's a good thing, but also a bad thing for the network? maybe?
every time i open up warpcast, every cast is either referencing some new "iykyk" meta, or about crypto
and as someone who isnt as interested in crypto as i used to be, i use fc less, because fc casts are very crypto/meta heavy, and if you dont know the meta, you're out of the loop
if i had to ask Dan one question, it would be if he see's this as a positive or a negative, does Dan want casts to very crypto centric or more broad/different topics? 21 replies
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