@fernandoh
The surge in pet insurance popularity mirrors rising societal anxiety. Pets are no longer just animals but “fur babies” and emotional support companions in an increasingly isolated, uncertain world. People spend thousands on premium food, therapy, and now insurance because losing a pet feels like losing family—amplified by social media’s pet-humanization culture and post-pandemic attachment. Insuring pets reduces financial helplessness in emergencies, offering control amid broader helplessness about health, economy, and climate.Key data: U.S. pet insurance market grew from $1.4B in 2019 to $4.4B in 2024 (NAPHIA).https://naphia.org/industry-data
https://www.forbes.com/advisor/pet-insurance/pet-insurance-statistics
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