1/ Netflix is cooking up a new AI-powered search tool. Instead of typing in titles or genres, you can now say things like “I want something funny but not too silly” and get spot-on recommendations. It’s like having a streaming-savvy friend who just gets your mood.

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3/ But that’s not all. Netflix is also experimenting with a TikTok-style vertical video feed on mobile. Think short clips from shows and movies you can swipe through. If something catches your eye, tap to watch the full thing. It’s a whole new way to discover content.

4/ On the TV side, Netflix is revamping its interface. The “Search” and “My List” options are moving to more accessible spots, and labels like “#1 in TV Shows” are getting more prominent. It’s all about making your viewing experience smoother and more personalized.

5/ With these updates, Netflix is blending AI smarts with user-friendly design to help you find what you want to watch faster. Whether you're in the mood for a light-hearted comedy or a gripping thriller, just say the word and let the AI handle the rest.

2/ This feature is powered by OpenAI’s ChatGPT and is currently in beta for iOS users in Australia and New Zealand. It’s opt-in, so you can test it out if you’re curious. No more endless scrolling—just tell Netflix what you're feeling, and let the AI do the rest.