Eylon 💨

@eylon.eth

373 Following

1066 Followers

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Wrote something that’s been on my mind for a while: One of the biggest challenges for Web3 founders isn’t the tech, it’s getting users, and we've made very little progress in "performace marketing" 1. Users from around the world are lumped into one cluster. A US user ≠ a user from India or Indonesia. A US user is worth 10x more in both intent & $$$. 2. No access to Web2 ad rails: Locked out of the trillion-dollar Web2 ad machine, as its either classified as “gambling”, or simply because most people view crypto ads as scams. 3. No real KPIs: We don't know what to optimize for? MAW? TVL?, wallet gas spend? none these map to long-term value. Just noise. 4. Airdrops are the perfect shitstorm, taking all the worst parts of the above: No idea who the users are. No system to retain or re-engage. No clue what metric to optimize toward. Farcaster could actually be the ad infra. But we must figure out the right KPIs, then optimize funnels, and finally talk CAC vs LTV like grownups.

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All great points! The memes change on a daily basis!

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What’s the biggest different between building in crypto / web3 compared to traditional tech?

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What if its you? You went back in time to make sure you get into fencing

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I'm very excited to host Eric Weinstein at Building blocks :) As someone who’s been following Eric’s work for several years, I’m looking forward to hearing his unique perspective on the intersection of Geopolitics, the future of tech, and crypto.

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Hey Everyone! In classic Israeli fashion and style, we released the Agenda for the Building Blocks 10 days before the conference! If you needed an excuse to come to Israel — you have it! https://buildingblockstlv.com/

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Oh interesting, give me more details

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Dang now with the acutal link https://www.buildingblockstlv.com/

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gm everybody. If you were looking for an excuse to come back to Tel Aviv you have it. Building Blocks is coming back to Tel Aviv on March 27th with over 800 builders, web3 pros, and industry leaders. Hosted by Starkware, Collider, Fireblocks, Fhenix and SSV, It's the biggest web3 builder event in the Middle East. It's all a part of ETHTLV week (March 24-28) which includes various side events across the city. See you in TLV🌄

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Add a heading (7) on @rodeodotclub

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Gm, finally got around to sharing some thoughts from DevCon. TL;DR: The conference, Thailand, and people were amazing, and the @collidervc Kimonos were a wild success 💃

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Yes that's correct

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Saying things in capital letters or regurgitating woke propaganda doesn't make it true. Israel is fighting a war in Gaza, a war it didn't ask for, wanted to engage, or participate in. War is horrible, there are always innocents that die. Israel will finish the war once Hamas is eliminated and the hostages are returned home.

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Iran: "Death to Israel" Iraq: "Death to Israel" Syria: "Death to Israel" Palestinians: "Death to Israel" Yemen: "Death to Israel" Lebanon: "Death to Israel" The world: "Israel must stop the violence" https://x.com/khalidi79397/status/1862140716564042007?s=46&t=wAlhB64-BEEookob5CK2hg

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Let's not forget this happens at least once a year

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love me some math

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The PodCaster 🎤

#13 Meet Frens: The Onchain Social Laboratory. Tune in to our thirteenth episode, where we interviewed @jpren.eth from @frens at thepodcaster.xyz We explored JP's background from Snapjoy's Dropbox acquisition to Facebook's growth era, his journey into crypto trading, the origins of Frens as a social trading platform, insights from building consumer apps, the challenges of crypto infrastructure, and their current plans for onboarding users.

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Love me some dominos

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