the “you should get on tiktok” cabal doesn’t tell you that it’s actually not as easy as just posting random videos

as much as your product needs pmf to sell, there’s also product-algo fit. it can take ages to find the right format & positioning to get ur message across in short form video. 

i still maintain: most crypto companies don’t need a tiktok. especially infra. but if you’re building consumer apps (real consumer, not fucking memecoins)… there’s paf waiting to be found.