@esdotge
A moodboard is not a brand.
But a good moodboard tells you where the brand wants to go.
Week 2 is where the invisible becomes visual.
After Discover, we have the strategy. We know the positioning, the audience, the tone. Now we translate all of that into a visual direction that feels right before a single pixel is final.
Concept idea. Color palette. Moodboard. Starter Kit with the first visual explorations. And something we always include: an insight document that connects the visual choices to the strategic decisions. Because every color, every typeface, every texture has a reason.
For Alchemain Inc., the direction was clear: developer-first, technically sharp, but with enough personality to stand out in a sea of generic dev tools. Clean and real. Not cold. Not corporate. Human.
This is the phase where founders start to see their project differently. Not as a product with a name. As a brand with a point of view.
Week 2 of 4.
Go Sprint by FLOC*.
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