@esdotge

Open Participation versus Closed Processes — Traditional branding often involves a one-way street from the agency to the executive layer of a company, tightly confined within the boundaries of budgets and set timelines. It's a process primarily focused on marketing and superficial change. Web3 branding, however, redefines this dynamic. It's not just about opening the branding process to community involvement; it's about reimagining the role of the community entirely. This new approach fosters fair, guided, and collaborative participation, where the degree of decentralization is a strategic choice. Such an open and fluid process not only invites participation but also instills a sense of ownership and belonging among community members.

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