@esdotge
Most founders skip the hardest part of building a brand.
Understanding who they actually are.
Week 1 of our Go Sprint with Alchemain wasn't about designing anything. It was about listening.
We start every project the same way. Client assets on the table. A co-design workshop where the founders tell us what they're building, who they're building for, and why it matters. Then we run our analysis: brand spectrum positioning, competitive landscape, brand essence mapping.
This is the part that AI can't replicate. Not because the tools don't exist. Because the real insights come from the conversation. From the moment a founder says something they didn't plan to say. From the tension between what they think their brand is and what it actually needs to be.
Alchemain came to us as a developer tool for blockchain infrastructure. By the end of Week 1, we knew exactly where their brand needed to live. Not because we guessed. Because we listened.
This is what we call Discover.
The foundation that makes everything else possible.
4 weeks. 1 brand. No templates.
This is Go Sprint by FLOC*.
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