@esdotge
Every project that lands with us is a reason to do the thing we love most.
We go through every emotional state with it. We get inside the business. We become part of the team. Because it's an intense relationship. Founder to founder. People trying to build something that doesn't exist yet.
That's why we love branding this much. It's imagining, projecting, creating, then rethinking until every piece fits.
With Waire, we drew from Canarian culture. It took us into legends and myths we didn't know. Ones even its founder didn't know.
This time we shaped all of it. From the name to the entire identity. Strategy as the thread running through every decision.
Soon we'll share more from this brand journey...
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