@esdotge

Reunions are one of the most beautiful metaphors for branding. There’s that feeling when you return to a city you love or meet an old friend again: nothing is exactly the same, but the connection is still there—deeper, softer, more aware. Branding works like that too. Strong brands don’t just chase new users; they create moments of reunion with people who already knew them once and are ready to rediscover them. Reunion in branding can mean many things: * Seeing a refreshed identity that still feels familiar. * Coming back to a product that has grown while you were gone. * Re‑entering a community that welcomes you as if you never left. Every time this happens, you’re not just meeting the brand again—you’re meeting a newer version of yourself in relation to it. The magic is when that reencounter feels honest: same soul, new chapter… 🥇Optimism - @optimism 🥈Matcha - @matchaxyz 🥉Zerion - @zerion.eth

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