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Early Stage Brand Design — Interesting reflection by @jaredhecht.eth in this article on the timing, investment and timing of building a brand in the early stages of the project. Many founders struggle to find the value of having a consistent brand that is perceived as a guarantee for their first targets. This is something we at @floc have been thinking about and evolving for a long time. Also in terms of Brand3 processes. So we simply try to keep learning and come up with new solutions that adapt to these new circumstances. https://jared.xyz/early-stage-brand-design

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