@esdotge
Today my focus is on the idea of trending as a double-edged sword for brands. In our strategy work, we often raise the question: trend or timeless? Most of the time, timeless wins. Yet, we all know trends move us, and brands need to embrace them. We want brands that are alive and adaptable, while still building a legacy…
What about you?
Which side are you on?
🥇Kondo - @kondo
🥈Retake - @retake
🥉Procoin - @procoin
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