@esdotge

Activity is the real alpha in branding. The brands that stay relevant are the ones that keep moving: building, breaking, rebuilding—and doing it in public. Being active means being dynamic. Shipping often. Updating your product. Showing your thinking. Letting people see that there’s a heartbeat behind the logo. Activity is the core metric of your product. When users visit you: * How many interactions do they have? * How often do you give them a reason to come back? * How far does your message travel? * How many real transactions, not just impressions, are happening? Then ask yourself honestly: are you really doing everything you could? NFTs went through their long inactive winter, but you can feel the movement coming back. Headlines are shaking the nest again. First the big moves around @cryptopunks and @nodefoundation . Then the /rtfkt sale. Now @garyvee5.base.eth pointing in a new direction again. When those signals show up, we always look where that finger is pointing. Soon, activity will reshape the onchain podiums too—more collecting, more financial flows, more brands competing for that visible spot. Imagine owning a podium, not just voting on one. Think GameFi mechanics applied to brand discovery and reputation. The cards are already on the table. Now it’s about how you play them—and how active you’re willing to be.

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