@esdotge
More than half of the brands on Farcaster are dead
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@floc landed here four years ago. Probably the first brand profile after the @farcaster account itself. Long enough to watch most of the others disappear.
Last week in Rome, @victoctero went on stage at farcon and named the three things the survivors had in common:
* Show up consistently.
* Build in public.
* Let the community own it.
Your brand stops being yours the moment the community claims it.
Code gets copied. Brands don't.
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