@esdotge

Generosity is one of the quiet superpowers of onchain branding. At first glance, giving away tokens looks like a bad idea. If value is scarce, why “dilute” it with an airdrop? That’s a very primitive way of seeing things—like thinking a gift only matters by its price tag. In reality, the smartest airdrops don’t exist to dump tokens into random wallets, but to reward the people who actually build the brand with you: the ones who show up, test, vote, give feedback, and move the metrics that matter. Ty Tokenization lets brands turn that generosity into a system. Instead of applause that disappears, there’s a ledger. You can see who participated, who stayed, who cared enough to play the long game. Airdrops become a way to share upside more fairly and to measure loyalty and impact in a transparent way. In Web3 terms, good branding is not just how you look or sound—it’s how you decide who gets to own a piece of what you’re creating. That’s the spirit behind BRND. From day one, the goal has been simple: if the community is the one discovering, ranking, and giving reputation to brands, that same community deserves a share of the value being created. This first airdrop might feel small in absolute numbers, but it’s a seed. Together, by using BRND, holding it, and building with it, we’re the ones who can decide how big that seed becomes. The real upside is shared: the more we grow the ecosystem, the more meaningful those tokens get—for the brands, for the users, and for the story we’re writing onchain.

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