@esdotge

Excitement is the oxygen of good branding. It’s that feeling of wanting something so bad it almost hurts, the kind that keeps you checking your phone for updates or talking about it with friends. When someone who loves you turns that excitement into a gift, it’s even better—you feel seen, special, alive. Brands should chase that feeling more. Excitement isn’t a feature; it’s a narrative. It’s the spark that makes people care enough to act. In tokenization, we get excited about price going up, about the upside. But the real power is getting excited about the whole ecosystem thriving together: building useful things, helping creators, sharing wins. Excitement to construct efficiently, to be part of something bigger than individual gains. Excitement is believing in utopias. Those “impossible” visions that push us to innovate, to go beyond what’s rational or safe. The best brands don’t sell products—they sell the thrill of that belief, the story of what could be if we all bought in. They turn “what if” into “let’s make it real.” In a world of noise, excitement is your signal. It’s the intangible purpose that turns users into evangelists. Work it into your branding like it’s your secret weapon. Because when people are excited about your story, they’ll help you write the ending.

0 reply

1 recast

4 reactions