@esdotge
It makes perfect sense, and I think it happens to most founders. We had an early conversation about this with @zachharris.eth a few years ago. We saw potential in Paragraph and it was a brand we wanted to transform from strategy to identity.
The truth is that the rebranding is very good. And about what you say about how to measure brand equity at @floc we've been thinking about this for a while and that's why we decided to build /brnd . Here you will find the explanation. Hopefully founders like you will join us to participate.
https://paragraph.com/@brand3/brnd
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