Mini Apps

one confusion I see a lot of mini app devs have is thinking the trending list is important to user growth

relatively few people open mini apps from this list

even the apps in the top 10 are driving 98+ % of their daily users from notifications or in-feed shares

instead of worrying about this focus on 1) sending high quality notifications to your existing users to get them to come back and 2) creating interesting opportunities for them to share embeds in feeds or DCs—that's the loop

the trending list is a thermometer not a thermostat!

“the trending list is a thermometer not a thermostat!”