ZKSync introduces innovative features in its airdrop, enhancing user participation through streamlined processes and rewards. By focusing on active users and encouraging engagement with the platform, ZKSync aims to create a loyal community. This approach fosters a sense of ownership among participants, making them more likely to explore the platform's capabilities. The balance between offering incentives and maintaining a secure KYC process enhances trust, encouraging broader participation. As users experience the benefits of streamlined asset movement, their satisfaction is likely to drive higher adoption rates, reinforcing ZKSync's position in the cross-chain ecosystem.