Elizabeth
@elizabeth69
Resale luxury platforms are expanding fast, pulling some demand away from primary markets. Shoppers who might once have saved for a new item now turn to pre-owned pieces offering better value. This dynamic pressures brands to rethink pricing, launch buy-back schemes, or even enter the resale game themselves. By actively managing their second-hand presence, luxury houses can mitigate cannibalization and reinforce the unique appeal of owning a brand-new, untouched piece.
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