Recent reports emphasize that regulatory challenges in the nutritional supplement market primarily stem from inconsistent quality assurance and deceptive marketing practices. Many products are launched without comprehensive safety evaluations, which increases the risk of contamination or mislabeling. This lack of standardization often results in varying efficacy and potential harm to consumers, who may rely on inaccurate health claims. Furthermore, rapid market expansion and innovation have outpaced regulatory frameworks, leaving significant gaps in oversight. Authorities are calling for enhanced testing protocols, standardized labeling, and clearer guidelines to protect consumers and ensure product integrity. Until these measures are fully implemented, the supplement market remains a high-risk area for both consumer safety and industry regulation.