mismir

Had a discussion with one of my childhood friends last week, we were talking about the brands of the future

I told him that, imo, the biggest brands will be built by creators who’ve already formed strong communities around themselves

Of course, a great product and experience is necessary, and there are definitely cases where a product leads without a creator behind it, but long-term, I believe it’s the creator-led brands that win

Community is something you can retain. And retention is one of the most important elements of any brand🌹