Supply chain transparency is increasingly becoming a standard expectation in the fashion industry. By 2025, consumers demand detailed insights into sourcing, labor conditions, and environmental impacts. Brands respond by implementing digital traceability tools such as blockchain and AI-powered platforms, enabling real-time monitoring and reporting. Transparency fosters trust, reduces risks of scandals, and supports regulatory compliance. However, full transparency remains challenging due to complex global supply chains and proprietary concerns. Despite this, leading brands view transparency as a competitive advantage and ethical imperative. As more companies adopt open data practices, supply chain visibility is poised to become a baseline requirement, driving accountability and sustainability throughout the industry.