It has become a cliché in crypto to talk about the unbanked and the financially excluded. Too often, they are mentioned for the sake of virtue signaling. In reality, the emerging markets where people are waiting for solutions are where the infrastructure for mass use will have its tires kicked and where some of the most transformative decentralized applications (DApps) will likely emerge. After all, necessity is the mother of invention. Investment should focus on emerging markets because they present several key opportunities.